Wednesday, 22 August 2018

GOING ORGANIC WITH CHEAP MONDAY


'Organic'. A word that I associate with the fruit and veg aisle in the supermarket but much less so with dungarees. Clearly I'm not going to be eating my denim dungas* anytime soon so to be honest I had to do a bit of research into what organic actually means in terms of this industry (apologies if that's a little ignorant of me) and what kind of impact choosing organic clothes can potentially have on a wider scale. I mean it's all well and good slapping a big green label on an item and marketing the shit out of it in a self-congratulatory "HEY WE CARE ABOUT OUR PLANET" kinda way, but what does it all mean to the average shopper like you and me? Well, luckily for those less clued up like myself, Cheap Monday have made it pretty clear on their site: 

Organic Cotton is grown without any chemical pesticides and fertilisers and it doesn´t contain GMO Choosing organic cotton instead of conventional means:
- 46% less climate impact
- 71% less water
- 62% less energy

....well I've gotta be honest - I'm impressed!

(Plz ignore the dangly hanger thing near my neck - massive fashun faux pas and if I didn't hate them before well I bloody do now.)

The thing I really like here is that Cheap Monday actually explain what they're doing a why they're doing it. As you can probably pick up from the opening paragraph I am somewhat of a sceptic and get pretty frustrated when you can't clearly cut through the 'marketing bullshit' to see something for what it is. But here I genuinely feel like they're doing a great thing and actually making it really easy for everyone to get on board with by using organic material in their simple and popular styles so you don't have to buy some proper bizarre item (says the gal in the most flamboyant orange shirt you've ever seen) to get in on the action. It's not like an uber exclusive campaign that feels out of reach either, there are so many options on the website to pick from whether its some summery little dungas like mine or your next pair of every day jeans. 


I don't want to start making unrealistic promises that I can't keep and I won't pretend I'm only going to buy organic clothes from now on, but the fact that we have these options and that brands are actively factoring the planet and the environment into their decisions is really exciting and a huge step in a positive direction. I think it's fair to say that as consumers we want to feel that we are shopping ethically, and it's really refreshing when brands make it this easy. 


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*Items in the post have been gifted but as always this post represents my true opinions.

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